BDB Bertsolaritzaren datu-basea

As a kind of hip-hop culture, rap culture has become a trendsetter of Chinese pop music and has increasingly become the focus of public attention. In the network variety shows, the rap programs such as “The Rap of China” on iQIYI platform and “Rap for Youth” on bilibili have been widely sought after by the audiences. This paper aims to explore how rap culture, as a hip-hop culture rooted in subculture, can go from underground to the stage, and extends to whether rap culture can give full play to its subjective initiative under the traditional fate of being incorporated. This research puts forward three innovative ways: combining with mainstream media, matching with regional culture and harmonizing with feminism. Spreading positive energy in order to effectively integrate subculture and mainstream culture, is the final aim to contribute to China’s cultural undertakings.